Introduction
The Indian tractor market witnessed steady growth in September 2025, reflecting strong rural demand and farmer confidence.
According to data from the Federation of Automobile Dealers Associations (FADA), retail tractor sales increased by 3.61%, with 64,785 units sold, up from 62,527 units in September 2024.
This growth is driven by:
- A favorable monsoon season
- Improved rural sentiment
- Early festive demand
- Increased adoption of technology in farm machinery
Leading OEMs such as Mahindra & Mahindra, TAFE Limited, and Escorts Agri Machinery showed strong performance, while Sonalika and John Deere experienced slight slowdowns
FADA Retail Tractor Sales Report: September 2025 Overview
The FADA report shows an overall 3.61% year-on-year growth, signaling stability and optimism in India’s agricultural machinery sector despite rising input costs.
OEM-Wise Tractor Sales in India – September 2025 vs September 2024
| OEM (Original Equipment Manufacturer) | Units (Sep 2025) | Units (Sep 2024) | Growth (%) | Market Share (Sep 2025) | Market Share (Sep 2024) | Market Share Change (%) |
|---|---|---|---|---|---|---|
| Mahindra & Mahindra | 15,515 | 14,767 | +5.07% | 23.95% | 23.62% | +0.33% |
| Swaraj Division (M&M) | 11,559 | 11,018 | +4.91% | 17.84% | 17.62% | -0.22% |
| TAFE Limited | 7,943 | 7,287 | +9.00% | 12.26% | 11.65% | +0.61% |
| Sonalika (ITL) | 7,756 | 8,114 | -4.41% | 11.97% | 12.98% | -1.01% |
| Escorts Agri Machinery | 6,692 | 6,314 | +5.99% | 10.33% | 10.10% | +0.23% |
| John Deere | 4,814 | 4,815 | -0.02% | 7.43% | 7.70% | -0.27% |
| Eicher Tractors | 3,851 | 3,806 | +1.18% | 5.94% | 6.09% | -0.15% |
| CNH Industrial (New Holland) | 3,140 | 2,520 | +24.60% | 4.85% | 4.03% | +0.82% |
| Others | 3,515 | 3,886 | -9.55% | 5.43% | 6.21% | -0.78% |
| Total (All OEMs) | 64,785 | 62,527 | +3.61% | 100% | 100% | — |
OEM Performance Breakdown
Mahindra & Mahindra – Strengthening Market Dominance
- Sales: 15,515 units (+5.07%)
- Market Share:95%
Mahindra remains the undisputed leader, driven by: - A vast dealer network across rural India
- Reliable tractors
- Robust after-sales service
Expert Take: Farmers continue to trust Mahindra for its durability and advanced technology.
Swaraj Tractors – A Reliable Performer
- Sales: 11,559 units (+4.91%)
- Market Share Change: -0.22%
Despite intense competition, Swaraj maintains its reputation for dependability and easy maintenance, remaining a top choice for Indian farmers.
TAFE Limited – Fastest-Growing OEM
- Sales: 7,943 units (+9.00%)
- Market Share Gain: +0.61%
TAFE, known for its Massey Ferguson and Eicher-branded tractors, has seen impressive growth due to: - Fuel efficiency
- Durability
- Expanding service reach
Expert Insight: TAFE is emerging as a strong challenger to Mahindra’s dominance.
Sonalika (ITL) – Facing Temporary Slowdown
- Sales: 7,756 units (-4.41%)
- Market Share Loss: -1.01%
The brand faced challenges in the 45–60 HP segment, but remains strong in northern regions.
Analysts expect a rebound post-festive season.
Escorts Agri Machinery – Consistent Performer
- Sales: 6,692 units (+5.99%)
- Market Share Gain: +0.23%
With Powertrac and Farmtrac models performing strongly, Escorts continues to grow through affordability and reliability.
John Deere – Stable but Slightly Down
- Sales: 4,814 units (-0.02%)
- Market Share Loss: -0.27%
John Deere’s premium image remains intact, but increasing competition from domestic brands is affecting its share.
Analyst Note: The company may need pricing strategies to boost rural sales.
Eicher Tractors – Modest Growth
- Sales: 3,851 units (+1.18%)
Eicher shows small gains but needs newer models to compete effectively in mid-range tractor categories.
CNH Industrial (New Holland) – Top Performer of the Month
- Sales: 3,140 units (+24.60%)
- Market Share Gain: +0.82%
New Holland recorded the highest growth among all OEMs due to: - Competitive pricing
- Trusted global reputation
Expert Insight: CNH Industrial’s strong product lineup and affordability are driving rapid market penetration.
Other Brands – Losing Ground
Smaller OEMs sold 3,515 units (-9.55%), losing 0.78% market share, indicating market consolidation around major brands.
Key Drivers Behind Sales Growth
- Good Monsoon: Boosted rural income and crop yields.
- Festive Season Buying: Early festive offers and pre-Navratri bookings spurred demand.
- Easy Financing: Attractive NBFC schemes and government subsidies helped small farmers.
- Technology Upgrades: Rising demand for fuel-efficient and smart tractors.
Expert Opinion – FADA’s Outlook
FADA stated that the rise in tractor sales reflects renewed rural optimism.
“The tractor market’s stability despite inflation and high input costs is encouraging. With positive rural sentiment and favorable weather, FY2026 should continue the growth momentum,” said FADA officials.
Looking Ahead: Tractor Market Predictions for FY2026
- Expected Growth: 5–7% annually
- EV & Smart Tractors: OEMs are developing hybrid and electric tractor prototypes
- Government Support: Schemes like PM-KUSUM and Agri Infrastructure Fund will drive rural mechanization
Conclusion: A Strong Start to the Festive Season
September 2025 marks a positive start to India’s festive quarter, with overall growth and optimism across the tractor sector.
Top performers like Mahindra, TAFE, Escorts, and New Holland are steering the market forward, reaffirming the strength of India’s rural economy.
Frequently Asked Questions (FAQs)
1⃣ How many tractors were sold in September 2025?
64,785 units were sold — a 3.61% YoY increase.
2⃣ Which company sold the most tractors?
Mahindra & Mahindra led with 15,515 units.
3⃣ Which brand grew the fastest?
CNH Industrial (New Holland) grew by 24.6%.
4⃣ Did Sonalika’s sales drop?
Yes, by 4.41% compared to September 2024.
5⃣ What’s the FY2026 growth forecast?
Experts predict a 5–7% annual growth, supported by government schemes and rising farm income.